Research and the right marketing strategies are the keys to the success of any company. They are the basis for their growth. In the case of insurance agencies, nowadays, they face significant challenges to position their services since there is a lot of competition.
Nowadays, there are hundreds of tools and communication channels that can be used to achieve any objective. Of course, if you have an insurance agency and want everything to work correctly, the best thing to do is seek help from marketing professionals who can guarantee your success.
Digital strategies are the most used nowadays to grow in the market. To get potential customers for your insurance agency, you must not only comply with a schedule of frequent content on your website and that it meets all the requirements of Google so that it can be positioned. You can also generate increased leads through social networks, always following an appropriate strategy.
In this way, many insurance agents benefit from marketing strategies to promote policies and increase sales. If you want to be one of them, note the tips we will show you below.
5 tips to achieve insurance agency growth
Optimize channels together
Your insurance agency should take advantage of the relationships that exist between your channels and seek to optimize them to get the most out of them. SEM, or the advertising you choose to pay for on search engines, is the one that deserves the most attention.
Also, keep in mind that even with good optimization, the cost of advertising on search engines or social networks can be high depending on the objectives you want to achieve. But if you don’t have too many resources, you can choose to create all your strategies and implement them organically.
Have a good call center
Having a good call center is essential because customers usually look for reliability when they are served. Generally, quotes from an insurance agency are initiated through a phone call or an online contact, so you should make sure that you have a sufficiently trained and empathetic staff to deal with future customers.
If the calls or contact you make generate a terrible customer experience and leave them with doubts about your service or with low confidence, it will certainly not help the growth of an insurance agency. This will only diminish your positioning in the market.
Build customer loyalty
You can use many strategies to build customer loyalty, but above all, you must give them good service and proper attention. Without this, there is no valid strategy. Among the most effective customer loyalty methods is email marketing, where you can keep your users up to date and offer them exclusive content and promotions aimed only at them.
You can also use merchandising and, although it is a very old strategy, it gives good results. This strategy can be used for several audiences, including internal, suppliers or alliances, and the final consumer. In this way, everyone who has a relationship with your insurer and gets any merchandising piece can feel more identified with your brand, which is very valuable.
Learn how to use analytics for your insurance company
To achieve the growth of an insurance agency, supported by digital marketing and Inbound Marketing, it is advisable to have an analytical account of your business. By having a good strategy with the two techniques, we mentioned you could create customer retention strategies.
That is, you can predict when customers need to do without an insurance policy. By having this information, you can send personalized campaigns through email marketing or other digital channels.
Create a unique message
Insurers sell trust and confidence. When they manage to convey the right message, the probabilities of the user contracting their services are higher. If you don’t build trust or create the right message, the audience will choose your competitor, i.e., the one that generates the most security.
Tips to increase sales in your insurance agency
Have a good website
Yes! It is necessary, and we have made it clear in other opportunities. You must consider what type of insurance you sell and to whom you sell and, most importantly, know how you want to convey the message. Your website must correctly reflect all these questions to achieve good diffusion and profitable growth.
Your website must be optimized with the search keywords that you want to be represented and that when the customer enters it, it inspires confidence and finds all the answers to their questions.
You must keep in mind that on your website, you must make it clear how they can acquire your services, provide contacts and let them know that there are advisors on the team who can help them in a direct and personalized way.
Have a strategy to appear in search engines.
When you have your website and achieve an excellent organic positioning, you can think about creating paid campaigns to increase your chances of attraction, increase your web traffic, and your authority in the search network.
SEM strategies can be used when you have new promotions or need to gain more visibility and recognition. Remember that all this must be done in a planned and well thought out way, so we recommend turning to digital marketing specialists to achieve what you are proposing.
Use social networks to the maximum
Social networks are essential, but it should be noted that they are only part of the strategy. According to your objectives, create systems and appropriate content programming that will help you level up.
For example, in social networks, storytelling is vital to foster humanization and empathy. Use your clients’ stories to generate that security so that new people who arrive feel that they will be reassured if they purchase a policy with you.
Strategies or tactics should always be defined according to your objectives, but you can consider these tips and assure you that the growth of your insurance agency will be a fact.